The truth about SEO is that it’s constantly evolving. The way search engines work is becoming difficult to track, but this doesn’t mean that there isn’t a set of things that you can do as the best effort to make your SEO efforts successful. Unfortunately, many people tend to take SEO for granted, and make mistakes that eventually cost them their ranking, and in effect, their sales.
It is essential that you keep yourself acquainted with the ever-growing trends in SEO, and avoid these mistakes. So, what are the things that you should avoid? In this article we are going to discuss 7 common SEO mistakes that you should stay clear of.
Writing content that isn’t about your keywords
A common mistake in SEO efforts is to try and combine various topics into one piece of content, which only results in
low quality writing. This is often done just so that a certain keyword is included, or as an attempt to incorporate more than one keyword into an article. In result, you get content that doesn’t actually give quality information about the keywords. You try so hard to rank for a keyword that you forget to focus on what the topic is actually about. Google aims for relevancy, so your content needs to answer to what your audience is looking for, and then make it correspond with the given keyword.
Forgetting the importance of UX
SEO simply doesn’t work without a good user experience. High ranking is dependent on an enticing website that loads fast and drives people to engage with your content. The user is your main focus, everything else comes afterwards. Therefore, they need to be given a clear path to what they are looking for. Your rating is affected by how much time a visitor spends on your website, and the level of engagement with your content.
Ignoring title tags and meta descriptions
You must not ignore title tags and meta descriptions, as they are a crucial part of SEO. Search engines take these elements into consideration when crawling your website. According to experts from Nirmal, a Web Design Agency from Sydney, if you do them well, they are bound to affect your content’s performance. Otherwise, you are missing out on a lot of potential. The same goes for image tags, which are often neglected. Alt tags are what tells the search bots what is on your images, and this info is included in the indexing of your website.
A lot of people think that implementing a target keyword into almost every sentence within their content is good for their rating. This strategy is known as keyword stuffing. The truth is that they are wrong. Search engines actually consider this spam and will penalize you for it. This affects the naturalness of the content, and actually offers little useful information to your users. Google is actually putting in action Latent Semantic Indexing, which is used to recognize what your content is about without you having to stuff it with keywords.
Having no content strategy
Your SEO and content strategies go hand in hand. By actively writing content for your blog, your website will be indexed, stay visible in search and maintain relevancy in social media, rank for optimal keywords, improve conversions and click-throughs, and create inbound links. All this signals the search engines that you have something to contribute that is of value to people on the internet. Maintaining a blog presence is essential, but you should also make sure that your pages and meta data are creative.
Not using Google Webmaster Tools and analytics
A common SEO mistake for a lot of people is forgetting to make use of what webmaster resources such as Google Webmaster Tools can offer them. It is vital to learn about how Google ticks and how it relates to your SEO efforts. You need to measure the data, or else you merely hoping that you’re going to get lucky with what you are doing. Monitoring keywords, having conversion goals and checking out weekly reports are a must. You need to know which of your efforts are panning out, and what parts of your website need improvement.
Not getting the quality links
External links are an essential part of your SEO efforts. What is important about them is that quality beats quantity. You need to link to highly-ranked, renowned websites that are relevant to your niche. Furthermore, you should backlink to websites that have linked to you, as a great source of traffic. Ineffective anchor text is another common mistake. You should make the best out of it, as it tells the search bots as well as the reader what your link is about and what its benefits are. Make your anchor text valuable, and avoid spamming it.
Google is constantly changing, and still partially remains a mystery. But that doesn’t mean that there aren’t practices that you should follow and mistakes that you should avoid. Remember to follow SEO trends and always stay ahead of the novelties in Google’s algorithm.
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