Business branding is a wide term but there are a few basic steps you need to follow in order to start this process.
1. Decide on your brand's values
This is the very basis of your business. You need to define your own beliefs in order to build your brand in a specific direction. You need to know just how your brand will fit into your customers' lives. Of course, your values need to be in accordance with your customers' values, so think about what drives them and what they are striving for. Think about what makes them buy or seek certain services. This will help you shape your message and prevent you from delivering the wrong message to the ones who you want for your future clients.
2. The visual side of branding
Probably the first thing that comes to your mind is your brand's logo. It's usually followed by a catchy or powerful slogan, a distinctive color, the marketing campaign and the name of your business. All of that is a huge part of the visual aspect of branding. People react to what they see, so you need to create something that is visible and recognizable from afar.
Each part of the visual aspect takes some time to really make it effective and appropriate. First of all, you need to some research to see what trends your competitors and companies from the same niche follow, and then decide to give an original twist to it. Never go for something similar or reminiscent of something else - strive for originality. Once you know what to aim for, emphasize every part of the visual aspect - put your logo somewhere visible, paint your offices in your distinctive color, use marketing tricks like those available in Display Me where entrepreneurs use freestanding signs to attract potential clients, have someone design you a quality brochure and create a user-friendly site.
3. Focus on quality
Content is the most important thing in every brand. Everything that is posted on your site or in the brochures needs to be of high quality, informative and useful to your customers. You also need to decide on what is better for your line of business - is it putting dynamic videos to showcase all of your products or is it writing long posts on the products? Or maybe it's most effective to simply display photos? If you decide on what will provide the best quality for your specific line of customers, it will definitely strengthen your brand. And never do anything that could endanger the high quality you strive to maintain.
4. Consider your customers' opinions
Even if you think your plan is solid, it may not give you the results you were expecting - maybe your customers will express opinions different than you thought they will. Don't ignore them but try to include them in the decision-making process. It's ok to adapt certain aspects of your business plan because, after all, your customers are the ones who keep your business going, so take their opinions under serious consideration.
Building a strong brand from the very beginning is a long process where you are bound to make some mistakes. Still, after some time, you'll notice that your hard work is paying off and that many things simply come naturally and without a fuss.