The New Year is only just around the corner, and with it comes new opportunities and considerations for your business. Independent tradesmen like joiners and plumbers have come to realise that they can learn a thing or two about the world of entrepreneurialism when building their brands. Though the work is different, the sensibilities and overall goals are much the same.
In the last decade, with the rise of e-commerce, we have seen an increased interest from people working in the trades sector with regards to building their business. If you fall into this area, here’s what you can look at, as you build your offering from January onwards.
Online Is Still Vital
It has been a key component of the argument for years, but many self-employed, independent tradesmen are still lagging behind their online presence. While 20 years ago, an advert in the local paper and a listing in the Yellow Pages might have been enough, today, the story is quite different. The quicker that you can get some kind of a presence online sorted, the more business you can enjoy.
Luckily, you don’t have to be a web developer to be able to create a serviceable website these days. With tools like Wix and Squarespace, it is relatively straightforward for someone with no web experience to buy a personalised domain to get their name out there. At least when people Google your name, they will be able to find contact details. And there are lots of guides online to help you set up.
Increased Consumer Demands
Having your name online means that more people will be able to contact you in search of your services. Having a steady flow of work is what any self-employed tradesman wants for peace of mind and to grow their business. The downside of this is that in general, consumers expect more. 24/7 service from any industry is expected these days, and if you don’t keep on top of enquiries, people will look elsewhere.
From your point of view, it comes down to being able to manage the expectations of the people you are working for. Don’t say yes to every job that comes through and give your full attention to the people who have made an effort to get in touch with you. With online reviewing tools becoming more prevalent, you must give customers a good experience and let the word of mouth marketing work for itself.
Being Prepared for any Job
With a wider audience base comes a wider range of work. You might find that your increased presence online will give you a broader diversity of work than you otherwise might expect. The average consumer expects a degree of flexibility with their preferred trades professionals and being prepared to work through the winter months should be seen as a given. If you haven’t already, ensure that you invest in all the appropriate weather wear to allow yourself to work outside.
Setting client expectations in a realistic way from the get-go is a great way to build trust and grow your customer base. This falls right into the lap of the entrepreneurial spirit we have been discussing today, and it should be seen as a vital avenue to grow your personal brand as an independent tradesman.