That’s the reason for big brands to develop own mobile apps to generate brand engagement and boost up sales. Nearly all well-know brands have taken the advantages of a custom app. It doesn’t matter what industry, Nike, Lufthansa, Zara and many others have mobile solutions for customers.
According to the latest Kinvey data, a mobile strategy is important for your business.
And if you think of building your custom app, then go through our article and find out how much it will cost.
How can business benefit from a custom app
An app offers a convenient way to interact with business whenever and without switching the devices.
Mobile channels represent the highly interactive way to connect and engage with the customers in real time.
The more customers see and use your app, the more likely they will buy your product or use your service.
The app can provide the customers with unique information or discounts. Another major issue solved by a custom app is the support.
In a nutshell, mobile applications are powerful sales channels. Give the users the possibility to order and buy products within one tap.
Factors affecting the development costs
Before creating a roadmap, you have to decide what issues your app is going to solve. A roadmap will help determine what your app needs to acquire and what amount of money you should invest in development and deployment.
Did you know that it’s easier to create an app that is sold for a fixed price than offering in-app purchases? In-app purchase feature takes longer to develop and thus the costs for development will increase. If you want a hundred-per-cent e-commerce app, get ready to pay off a pretty penny.
Once you determine the basic needs of your app, you need to decide on a platform. You can build an app for a vast number of devices running on various OS - iOS, Android, Windows, the Web or for all OS. The price varies from platform to platform.
If you’re going to create a mobile app, most businesses develop apps for two major mobile OS - Android and iOS.
On the one hand, developing an app for iOS doesn’t demand large investments as it’s quick and as a result cheap to build. And if the app is a success, you can expand it to the other platforms.
On the other hand, Android has recently gained more popularity. And taking into account marketing data, Android has a much wider market penetration, particularly in the developing countries.
Choosing a platform, consider the location of the target audience. If your market is located somewhere in Asia, it’s obvious that an app for Android will bring more revenue than an iOS one. Necessary to point out age groups. If your target audience is aged between 20-30 then iOS is the clear winner.
Making a platform decision, take into account your target audience. And if you want to deploy an app for iOS and Android simultaneously, be prepared to pay off twice as much than you’d pay to develop an app for one platform.
So you have chosen the platform and now it’s time to move to the app features. According to the type, apps can be subdivided into:
The apps display less information than database and others. In a nutshell, they function similar to a mobile-optimized website. The best example for a table-list app is Wikipedia mobile application.
The following apps are more elaborate with more functions allowing the users to find, sort out, and display information from a large-scale database.
Dynamic apps function like database ones but instead of connecting an online server, they link to the other platforms through APIs. Tinder uses Facebook API to make a list of friends and establish the connection.
The following category is the hardest to develop and launch. There are some simple games like TwoDots that are similar to dynamic apps financially and structurally. But more advanced games with virtual reality may cost the Earth to develop.
When it comes to the app development, the last but not the last important issue is the design. To look catchy, your app needs an icon, a splash screen, interface elements (tabs, buttons) and more to engage the users. And a great design comes at a cost.
Note, there is always a huge difference between a $150 design and $2,500. At this point, decide on your budget and prioritize the target audience.
Hurray, the last step is the development of the app. Unless you’re a computer genius consider hiring experts.
Generally, there are 2 basic categories of developers to choose:
Each category has its pros and cons. To get acquainted with their benefits and tradeoffs, read the coverage on the custom app development process.
How much will it cost to develop a custom app
Considering the vast number of decisive factors such as platform, functionality and so on, it’s obvious that there isn’t any average price for an app development. Every application is unique and has an own purpose, design, and features.
Frankly, a lot depends on who you ask. Present the project to at least 5 developers, and you’ll get five absolutely different estimation lists.
According to the last findings by Kinvey, the average cost per app is about $270K per app.
And you need minimum a year to deploy a complete enterprise app.
In the article, you can find the main factors influencing the costs and turnaround time required to deploy a custom application. The average cost depends on the complexity of the app and the rate of working hours. At IDAP Group, you can get a precise evaluation list of how much it will cost to develop a custom enterprise app.
I’m a Blogger at IDAP Group. Writing is my passion, and it’s absolutely true. Nearly all day long I’m crafting how-to guides full of must-use tips. When I’m not writing, I’m running.
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