The great thing about the digital world is that there are far more avenues for lead generation than ever before. Here are 6 simple tricks that will steer potential customers towards you and get them to stay.
Create resource pages
If you haven’t done so already, here is your task for the day—create resource pages. A resource page is a page on your website to house all the tools you offer and use. These can range from worksheets and ebooks that you have authored to tools that you have discovered that are useful to you.
The worth of a resource page is significant for both you and your customers. They will be led to it because they need the tools that are on display. You get their eyes in exchange for your expertise.
Look away, look back.
Let’s start with a simple hack that will help you quickly discern if visitors to your website, blog or social media pages are getting what you want them to get.
Look at your screen. Look away. Look back.
What is the first thing your eyes are drawn to when they come back to the screen? Yes, that is the first thing your potential customers will focus on. Are you sure this is the element you want them to be drawn to? Make the appropriate changes if needed.
Minimize choice—Would you like lead gen or lead gen?
Choice. We all want it until we have it. The fewer choices visitors have to make on their pathway to your website, the better. While it may be tempting to litter your content with sparkly things, the more complicated you make the journey to your site, the less likely people are to get to it.
Hick’s law is often used in web design circles as a foundational principle for user interaction. In brief, it states that the greater the number of options a person has, the slower the reaction time. In terms of lead generation, it follows that the fewer choices you give someone to make, the more likely they are to make a choice quickly. Make it easy for them and they’ll make it easy for you.
Be the star of your own movie
Mobile technology has made it so easy to shoot quality video with next to no additional cost involved. (So much so that many professional filmmakers are taking full advantage of this development.) Video is an unparalleled way to connect with your customers. It allows you to enter their homes and offices and talk to them directly. Video is the medium of the day—take advantage of it.
Engage in the conversation
Social media is a mouthpiece for you to scream out to the universe how great your product is, right? Um. Yes, but… If you want to take full advantage of your social media channels, engage in dialogues rather than monologues. Find out what your customers are thinking, what their pain points are and what you can do to solve them.
Another aspect when boosting engagement is to personalize your homepage. As Neil Patel says here, the day of the generic home page is over. It’s about catering your site to the individual user’s experience. Isn’t it amazing that we now have the technology to do this?
Use call to actions
Make sure your visitors are sure they want to walk away when they say they want to. This is the simple technique of Exit Intent, asking the user the question, “Are you sure you want to leave?” Make it difficult for them. If they leave never to return, all you’ve done is generated foot traffic rather than leads.
Getting people’s attention in a world saturated with choice can be challenging. Any effective digital marketing campaign has to place lead generation in the center of its strategy. Without doing so, you will inevitably fall short of your goals and perform less than ideally.