Luckily, in our technological age there is no shortage of such methods. But the question is- how to use them in the most efficient way? Events have become the most popular way for advertising one’s product to a large audience and it is not difficult to understand why. A lot of resear papers have been written about it and students continue to write essays and ask paper writing service EWritingService.com to expand this knowledge.
They allow for a targeted approach and an access to a large crowd within a short span of time. However, it all serves for nothing if these attendees fall asleep in the middle of the event, their only memory being that of the cocktail which was served ( in the best-case scenario). It seems that engaging audiences has become more difficult than ever before, with the average attention span dropping from 12 seconds to 8 seconds since the beginning of the mobile revolution. This is where technology comes into play. Not only that it provides convenience (AV and lighting) but it is also indispensable for leaving a lasting impression and engaging audiences.
We will now investigate in which ways:
Not too long ago, virtual reality was as Sci-Fi as teleportation is today. But this is rapidly changing with virtual reality taking over our world (12 million virtual reality headsets were sold in 2016) and being increasingly used for marketing purposes. Anheuser-Busch, a brewing company well-known for its marketing innovations, decided to create a unique experience for its customers with the 4-D Immersive Reality Budweiser Brewery Tour. Visitors were given a virtual reality headset and took a virtual tour of the brewery, enabling them not only to see, but also to smell and taste how beer is made. Virtual reality is also a great (albeit expensive) way to create product demos and replace PowerPoint presentations with 3-D Holographic Images.
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