Wednesday, January 24, 2018

Get picked over the competition: position yourself as an expert

Get picked over the competition: position yourself as an expert

January 24, 2018
Wednesday from 18:30 to 21:30

Entrance fee: 25 CHF

Ilona Samoilenko

Ilona Samoilenko

Conference center

Conference center  - Geneva, Switzerland

Address:
Rue de Varembé 1, 1202 Genève, Швейцария

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Speaker

Ekaterina  Filippova

Ekaterina Filippova

owner
SPEAKER: Ekaterina Filippova, owner and founder of eKat Communication (https://ekatcommunication.ch/) works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!). Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication. She is also on the board of the Geneva Communicators Network, a non-for-profit organisation for communication professionals in the Lake Geneva region.

As an entrepreneur in Switzerland, you often face both national and global competition. You compete against similar solutions of comparable quality, likely at a lower price.

Why should someone buy from you and not a competitor? How can you stand out in your particular industry and command Swiss prices?

In our hyper-connected world, the answer is to position yourself online as an expert in your field. Being an expert is like having a “Swiss quality” stamp on your business. It convinces potential clients that you deliver the results they need and your solutions are worth investing their money in.

In this seminar, you will learn how to brand yourself as an expert and will walk away with actionable tips to create an online image that sets you apart.

SEMINAR OBJECTIVES:
• Understand what makes someone be perceived as an expert
• Learn how to brand yourself as an expert in your field
• Get actionable tips on setting yourself apart from your competitors

PROGRAMME:
18:30 - 19:00 Registration & Welcome drink
19:00 - 20:00 Presentation
20:00 - 21:30 Questions & networking

INTRODUCTORY SEMINAR COST: 25 CHF including welcome drink

REGISTER: https://ekatcommunication.ch/seminar-get-picked-over-competition-position-yourself-expert-24jan2018-geneva/

SPEAKER:
Ekaterina Filippova, owner of eKat Communication (https://ekatcommunication.ch/) works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication. She is also on the board of the Geneva Communicators Network, a non-for-profit organisation for communication professionals in the Lake Geneva region.

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Fryday Lausanne is an international network of cosmopolitan professionals. Whether you are looking to enhance your career, or simply looking to have a good time with friends, we make it happen!

Upcoming events:
http://www.fryday.net/switzerland/lausanne
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Please notice that any informational materials placed on the event MUST be agreed with the organizers in advance. To become a partner/sponsor of Fryday Lausanne please contact us at ilona.samoilenko@fryday.net.

Kind regards,
Fryday Lausanne Team